Güímar is located in the east of Tenerife and stretches from the fertile Güímar Valley to the Atlantic coast. The municipality includes the main town, Puertito de Güímar and the Malpaís de Güímar nature reserve.
Volcanic landscapes, the wide Güímar Valley and the Atlantic coast give the municipality its special character. Many hours of sunshine and the attractive nature make Güímar a popular destination for excursions.
The most famous sights include the Malpaís de Güímar nature reserve, the pyramids of Güímar and the coastal town of Puertito de Güímar with its waterfront promenade.